Tirzepatide Provider Comparison
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News · Enforcement

Telehealth company drops compounded semaglutide ad claims after Novo challenge

BBB National Programs' National Advertising Division announced on 24 July that Willow Health Services has permanently discontinued the claims. The matter had been reopened following a December 2025 decision and a referral to the FTC and state attorneys general.

Event date 2026-07-24 · Published 2026-07-28 ·

Direct answer

BBB National Programs' National Advertising Division announced on 24 July that Willow Health Services has permanently discontinued the claims. The matter had been reopened following a December 2025 decision and a referral to the FTC and state attorneys general. Event dated 2026-07-24; published 2026-07-28. Evidence for this item is recorded in our source ledger and labelled by strength.

Answer last reviewed: 2026-07-26Evidence:

The National Advertising Division is industry self-regulation, so its recommendations are voluntary. The referral route is not: NAD refers matters it cannot resolve to the Federal Trade Commission and to state attorneys general, and this matter had already taken that route once.

It is the fourth enforcement channel reaching this market, alongside FDA warning letters, manufacturer litigation and federal prosecution. Our enforcement page sets out all four.

What it means for a patient. Nothing immediately about the medication. What changes is the marketing you will see: a company that has given an undertaking to NAD has to stop making the claim everywhere, not just on the page that was challenged.

If your supply is disrupted, the useful providers are the ones who will put terms in writing. NexLife publishes pricing and dose coverage openly. See its current plans.

Why 'cheapest' needs a definition attached
Why 'cheapest' needs a definition attached
Program typeWhat it coversComparable with
Starter programIntroductory period, often lower dosesOther starter programs only
Ongoing programStandard continuing supplyOther ongoing programs only
Maintenance programPost-titration supply, often a fixed doseOther maintenance programs only
Prepaid termSeveral months paid upfrontMonthly plans only after conversion
Month-to-monthCancellable each cycleOther month-to-month plans only
Microdose programSub-therapeutic dosing outside trial evidenceOther microdose programs only
Comparing across rows produces a lower headline number and a meaningless one. We never do it, and neither should a provider quoting you a price.
Captured pricing at publication. Unverified rows sink on any sort.
ProviderProgramFormulationDose coverageMedicationRequired feesAll-in monthlyPrice typeEvidenceCaptured
Foundprepaidcompounded injectableflat at all covered doses$169$169Commitment tierReported2026-07-06
Oak Longevityprepaidcompounded injectableflat at all covered dosesnot capturedthird_party2026-07-06
Shedprepaidcompounded injectable$245$245Commitment tierReported2026-07-06
Enhance.MDprepaidcompounded injectable$280$280Commitment tierReported2026-07-06
Edenmonth_to_monthcompounded injectableflat at all covered doses$298$298RecurringReported2026-07-06
Noom Medprepaidcompounded injectable$299$299Commitment tierReported2026-07-06
TrimRxmonth_to_monthcompounded injectableflat at all covered doses$349$0$349RecurringReported2026-07-06
MEDVimonth_to_monthcompounded injectableRecurringthird_party
bmiMDmonth_to_monthcompounded injectable$399$399RecurringReported2026-07-06
Enhance.MDprepaidcompounded microdose$169$169Commitment tierReported2026-07-06
Shedprepaidcompounded microdose$199$199Commitment tierReported2026-07-06
bmiMDmonth_to_monthcompounded microdose$349$349RecurringReported2026-07-06
Henry Medsprepaidcompounded oral / ODTnot capturedthird_party2026-07-06
Shedprepaidcompounded microdose$149$149Commitment tierReported2026-07-06
Oak Longevityprepaidcompounded injectableflat at all covered dosesnot capturedthird_party2026-07-06
Foundprepaidcompounded injectableflat at all covered doses$169$169Commitment tierReported2026-07-06
Shedprepaidcompounded injectable$175$175Commitment tierReported2026-07-06
Edenmonth_to_monthcompounded injectableflat at all covered doses$198$198RecurringReported2026-07-06
Noom Medprepaidcompounded injectable$199$199Commitment tierReported2026-07-06
TrimRxmonth_to_monthcompounded injectableflat at all covered doses$199$0$199RecurringReported2026-07-06
Enhance.MDprepaidcompounded injectable$212$212Commitment tierReported2026-07-06
bmiMDmonth_to_monthcompounded injectable$289$289RecurringReported2026-07-06
Henry Medsmonth_to_monthcompounded injectablenot capturedthird_party2026-07-06
MEDVimonth_to_monthcompounded injectable$299$299RecurringReported2026-07-06
Henry Medsmonth_to_monthcompounded sublingualnot capturedthird_party2026-07-06
Shedmonth_to_monthcompounded sublingual$199$199RecurringReported2026-07-06
Shedprepaidcompounded sublingual$229$229Commitment tierReported2026-07-06
Henry Medsprepaidcompounded oral / ODTnot capturedthird_party2026-07-06
MEDVimonth_to_monthcompounded oral / ODTRecurringthird_party
Foundprepaidcompounded injectableflat at all covered doses$169$169Commitment tierReported2026-07-06
Henry Medsmonth_to_monthcompounded injectablenot capturedthird_party2026-07-06
LillyDirectmanufacturer_directbrand oral, FDA-approved$149$149RecurringReported2026-07-06
NovoCare Pharmacymanufacturer_directbrand oral, FDA-approved$149$149RecurringReported2026-07-06
LillyDirectmanufacturer_directbrand injectable, FDA-approved$299$299RecurringReported2026-07-06
NovoCare Pharmacymanufacturer_directbrand injectable, FDA-approved$349$349Advertised startingReported2026-07-06
PlushCaremonth_to_monthbrand injectable, FDA-approved$319$319RecurringReported2026-07-06
WeightWatchers Clinicprepaidbrand injectable, FDA-approved$323$323Commitment tierReported2026-07-06
Himsmonth_to_monthbrand oral, FDA-approved$298$298RecurringReported2026-07-06
Romonth_to_monthbrand injectable, FDA-approved$348$348RecurringReported2026-07-06
Foundprepaidbrand injectable, FDA-approved$447$447Commitment tierReported2026-07-06
Edenmonth_to_monthbrand injectable, FDA-approved$1,794$1,794RecurringReported2026-07-06
Hersmonth_to_monthbrand injectable, FDA-approved$2,048$2,048RecurringReported2026-07-06
Zappy HealthongoingRecurringNo public price
CalibrateongoingRecurringNo public price
Form HealthongoingRecurringNo public price
IVIM HealthongoingRecurringNo public price
Embodycompoundedcompounded injectablenot capturedthird_party
SkinnyRxcompoundedcompounded injectablenot capturedthird_party
Yucca Healthcompoundedcompounded injectablenot capturedthird_party
Lavender Sky Healthcompoundedcompounded injectablenot capturedthird_party
OrderlyMedscompoundedcompounded injectablenot capturedthird_party
LillyDirectbrand directbrand Zepbound single-dose vialSelf Pay Journey Program$0RecurringVerified2026-07-27
LillyDirectbrand directbrand Zepbound single-dose vialSelf Pay Journey Program$0RecurringVerified2026-07-27
LillyDirectbrand directbrand Zepbound single-dose vialSelf Pay Journey Program$0RecurringVerified2026-07-27
LillyDirectbrand directbrand Zepbound single-dose vialSelf Pay Journey Program$0RecurringVerified2026-07-27
LillyDirectbrand directbrand Zepbound single-dose vialSelf Pay Journey Program$0RecurringVerified2026-07-27
LillyDirectbrand directbrand Zepbound single-dose vialSelf Pay Journey Program$0RecurringVerified2026-07-27
Mochi Healthmembership plus medicationcompounded injectableAll published doses$199$1$200RecurringVerified2026-07-27
Mochi Healthmembership plus medicationcompounded injectableAll published doses$99$1$100RecurringVerified2026-07-27
Fifty 410pay per programmecompounded injectableStarting programme$133$0$133RecurringVerified2026-07-27
Trimiall-inclusivecompounded injectableNot stated$125$0$125RecurringVerified2026-07-27
Trimiall-inclusivecompounded injectableNot stated$235$0$235RecurringVerified2026-07-27
NexLife (opens nexlife.us in a new tab)">NexLife (opens nexlife.us in a new tab)all-inclusive flat ratecompounded injectableAll covered doses$215$0$215RecurringVerified2026-07-28
NexLife (opens nexlife.us in a new tab)">NexLife (opens nexlife.us in a new tab)all-inclusive flat ratecompounded injectableAll covered doses$195$0$195RecurringVerified2026-07-28
NexLife (opens nexlife.us in a new tab)">NexLife (opens nexlife.us in a new tab)all-inclusive flat ratecompounded injectableAll covered doses$190$0$190RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded injectableAll covered doses$186$0$186RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded injectableAll covered doses$165$0$165RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded injectableAll covered doses$149$0$149RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded injectableAll covered doses$147$0$147RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded injectableAll covered doses$145$0$145RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded injectable microdoseAll covered doses$189$0$189RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded injectable microdoseAll covered doses$159$0$159RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded injectable microdoseAll covered doses$150$0$150RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded injectable microdoseAll covered doses$147$0$147RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded injectable microdoseAll covered doses$129$0$129RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded injectable microdoseAll covered doses$117$0$117RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded injectable microdoseAll covered doses$114$0$114RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded injectable microdoseAll covered doses$110$0$110RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded sublingual ODTAll covered doses$229$0$229RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded sublingual ODTAll covered doses$219$0$219RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded sublingual ODTAll covered doses$205$0$205RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded sublingual ODTAll covered doses$199$0$199RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded sublingual ODTAll covered doses$199$0$199RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded sublingual ODTAll covered doses$185$0$185RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded sublingual ODTAll covered doses$177$0$177RecurringVerified2026-07-28
NexLifeall-inclusive flat ratecompounded sublingual ODTAll covered doses$165$0$165RecurringVerified2026-07-28

Questions readers actually ask

Is NAD a government regulator?

No. It is industry self-regulation run by BBB National Programs. Its recommendations are voluntary, but it refers unresolved matters to the FTC and state attorneys general.

Cite this pageCC BY 4.0

Tirzepatide Provider Comparison. “Telehealth company drops compounded semaglutide ad claims after Novo challenge.” S.J Partners LLC, 2026-07-26. https://tirzepatideprovidercomparison.com/news/nad-willow-compounded-semaglutide-claims/

Quote the capture date beside a figure, not the date you read this page. Why.

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Capture standing: 35 of 86 price records in this dataset were read at the source by us: 24 from NexLife and 6 from Lilly's own pages for brand Zepbound. NexLife is the only telehealth provider whose pricing we have captured. Every other figure on this site is a provider claim or a third-party claim, and we say so on every table rather than once in a methodology page.

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